Post by anamika371 on Jan 14, 2024 2:58:12 GMT -2
Conversion campaigns don’t always work well for every account, so see what works best for you in relation to your budget and goals. With these campaigns, we send warm audiences directly to product landing pages with a strong call to action to shop. Instead of optimizing for link clicks, set your ad set to optimize for landing page views, as those users will be more likely to allow the page to fully load and they will view the content within, thus, increasing your chances to convert.
Facebook sales funnel conversion events Add to cart Do you find yourself Email Marketing List struggling to drive purchase conversions? Take a step back and test out optimizing your conversion campaign for “add to cart” instead. Campaigns with this goal can usually result in more data for Facebook to optimize with and, ultimately, lead to more conversions. Facebook sales funnel "add to cart" campaign Messenger ads While these were lower volume for us, the costs still justified the means in acquiring lead conversions.
For one of our clients, Indow Windows, we have seen success in driving conversions through Messenger ads that also came in much below our CPL goals to website visitors that have not yet converted. With these ads, users click to send us a message and we had three canned responses that offer a free quote to acquire the lead, our FAQ page, or to directly contact us as the third and last option. With the call to action for our goal being first, naturally, users selected that and converted.
Facebook sales funnel conversion events Add to cart Do you find yourself Email Marketing List struggling to drive purchase conversions? Take a step back and test out optimizing your conversion campaign for “add to cart” instead. Campaigns with this goal can usually result in more data for Facebook to optimize with and, ultimately, lead to more conversions. Facebook sales funnel "add to cart" campaign Messenger ads While these were lower volume for us, the costs still justified the means in acquiring lead conversions.
For one of our clients, Indow Windows, we have seen success in driving conversions through Messenger ads that also came in much below our CPL goals to website visitors that have not yet converted. With these ads, users click to send us a message and we had three canned responses that offer a free quote to acquire the lead, our FAQ page, or to directly contact us as the third and last option. With the call to action for our goal being first, naturally, users selected that and converted.